Services

PPC Marketing & Web Analytics

I offer a wide variety of services related to promoting businesses and content across a wide variety of digital ad channels. This is commonly referred to as PPC (Pay Per Click) Marketing. My key to success in this industry is two fold: deep understanding of the ad platforms themselves and a robust tracking setup on the websites to collect data on what is and isn’t working. I have over 9 years of experience working as an independent service provider in this field. I have independently managed over $10M in ad spend.

But this field is rapidly changing, so of course I can’t rest on my laurels. I am constantly keeping up with the latest updates and trying to learn as much as I can while also improving the efficiencies of my existing workflows.

Google Ads

Google Ads is a large and complex platform for buying ad placements across Google Search, Google Search partners, the Google Display Network, and YouTube (owned by Google). Google has advanced technology that allows businesses to serve ads to the right people to generate leads and sales. The system itself can be difficult to navigate, especially for newcomers. But for experienced users that understand how to configure the system properly and send high quality conversion data as feedback to the system, there is enormous potential. A solid Google Ads setup can provide great ROI.

Microsoft Ads

Microsoft Ads is very similar to Google Ads. You can use it to setup ads for Microsoft ad placements like Bing search. Many advertisers often ignore Microsoft Ads because Bing has far fewer users than Google. But for the reason of less advertiser competition, the cost of traffic from Microsoft Ads tends to be much lower. If your target demographic is likely using Bing search, running ads on Microsoft Ads can be a great way to get leads or sales at a relatively reasonable cost.

Social Media Marketing

While not my forte or main focus, I also have experience running ads across a wide variety of social channels like Facebook, Instagram, LinkedIn, and Reddit. This can be a great way to further expand your advertising reach and further promote your business and your social media presence.

Web Analytics & Conversion Tracking

In order to understand what’s actually driving results, you have to know what traffic is converting and what traffic is wasting spend. This requires the right code on your site to inform various systems and platforms about the key events that are actually happening on your site. If you get a good lead, you need to know where it came from so you can reinvest money in that ad campaign. I help businesses set up all of this tracking and analyze the data to further optimize the ad platforms that I’m managing.

Primary Areas of Expertise

  • Google Ads (Formerly AdWords)
  • Microsoft Ads (Formerly Bing Ads)
  • Meta Ads (Facebook Ads)
  • LinkedIn Ads
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Google Data Studio
  • Google Merchant Center
  • Web Analytics
  • Conversion Tracking
  • Remarketing (Retargeting)

I prefer to work with clients spending at least $50k per month on ads across all ad platforms.

If you would like to reach out to me to get a quote, please contact me by filling out the form on the contact page of this site.

You can also connect with me and reach out to me via LinkedIn.

All services are offered on behalf of Dynamic Digital Fzco, a UAE company.