Select Page

The New Necessity of Remote Work

As someone that has been working remotely for my entire career, I felt like I had a huge head start when the COVID-19 pandemic struck our world. It has been gut wrenching to see so many friends and family members either lose their jobs or, out of necessity, be forced...

Google Ads Overview

Google does a lot of different things. Well, to be pedantic, we’re actually talking about Alphabet Inc. (the parent company of Google). Regardless, it’s one of the most influential companies in the world. But if you asked a random person on the street the...
Adding GA4 to a Site via GTM Properly

Adding GA4 to a Site via GTM Properly

Note: This article previously covered how to add Universal Analytics (UA) via GTM, but it has been updated to cover GA4. UA will stop processing new hits on July 1, 2023. It’s very important to make sure that you have a proper GA4 setup before that date. There...