by Justin Clifton | Jul 18, 2020 | Digital Marketing, Ecommerce, Lead Generation
Digital marketing clients fall into one of two main categories: ecommerce and lead generation (lead gen). The goal of any ecommerce store is to sell products for a profit. The goal of any lead generation site is to get visitors to reach out to the business via a form...
by Justin Clifton | Jul 12, 2020 | Remote Work
As someone that has been working remotely for my entire career, I felt like I had a huge head start when the COVID-19 pandemic struck our world. It has been gut wrenching to see so many friends and family members either lose their jobs or, out of necessity, be forced...
by Justin Clifton | Jul 8, 2020 | Google Ads
Google does a lot of different things. Well, to be pedantic, we’re actually talking about Alphabet Inc. (the parent company of Google). Regardless, it’s one of the most influential companies in the world. But if you asked a random person on the street the...
by Justin Clifton | Jun 30, 2020 | Analytics, Tag Manager
Note: This article previously covered how to add Universal Analytics (UA) via GTM, but it has been updated to cover GA4. UA will stop processing new hits on July 1, 2023. It’s very important to make sure that you have a proper GA4 setup before that date. There...
