by Justin Clifton | Jan 22, 2025 | Digital Marketing, Google Ads, Lead Generation, Microsoft Ads
As protecting user privacy becomes more of a concern, conversion tracking for marketing campaigns has become more challenging. For example, many browsers and devices have privacy centric features enabled by default. No 3rd party cookies, do not track requests, ad...
by Justin Clifton | Aug 28, 2020 | Google Ads, Google Sheets, Keywords, Microsoft Ads, VS Code
As a professional search engine marketer, I spend a lot of time working with keywords. I have to research keywords, build organized keyword lists, analyze search terms reports to add new positive and negative keywords to accounts, etc. I got really tired of manually...
by Justin Clifton | Jul 27, 2020 | Google Ads, Microsoft Ads, SEM
Google Ads and Microsoft Ads are the two biggest platforms for search engine marketing in the US. They have a lot of similarities, but they also have some significant differences. If used properly, they can both do wonders for scaling businesses. Every business is...
