by Justin Clifton | Jan 22, 2025 | Digital Marketing, Google Ads, Lead Generation, Microsoft Ads
As protecting user privacy becomes more of a concern, conversion tracking for marketing campaigns has become more challenging. For example, many browsers and devices have privacy centric features enabled by default. No 3rd party cookies, do not track requests, ad...
by Justin Clifton | Jul 18, 2020 | Digital Marketing, Ecommerce, Lead Generation
Digital marketing clients fall into one of two main categories: ecommerce and lead generation (lead gen). The goal of any ecommerce store is to sell products for a profit. The goal of any lead generation site is to get visitors to reach out to the business via a form...
